Chrysler Group LLC released an image of its new limited-edition Mopar ’14, which will debut at next month’s Specialty Equipment Market Association (SEMA) show in Las Vegas.
“Our new Mopar ’14 will instantly resonate with enthusiasts,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “This limited-edition ride is for muscle-car fans who love high octane and customizable performance.”
The new Mopar ’14 will be one of 20 customized vehicles on display in the brand’s 15,300 square-foot exhibit. The limited-edition vehicle follows the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300, and Mopar ’13 Dart. In addition to custom vehicles, the brand will showcase new Jeep Performance Parts from its newly created Mopar Off-Road Division.
The SEMA Show runs Nov. 5-8 at the Las Vegas Convention Center.
More than 75 Years of Mopar
Mopar (a simple contraction of the words Motor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.